Jennifer Aniston has ventured into the world of beauty by launching her own haircare line, LolaVie, 25 years after her iconic Friends haircut, The Rachel, became a global trend. Despite having moved on from the hit sitcom and the popular choppy bob she donned during its early seasons, the 52-year-old actress aims to replicate the success of The Rachel with her new brand. Aniston teased the launch of her beauty-focused project on Instagram last week and officially unveiled LolaVie on Wednesday, along with its debut product, through a series of captivating black-and-white campaign images. The Hollywood star named her brand after her nickname, Lola, which her friends gave her when she first moved to California.
Actress Jennifer Aniston has ventured into the haircare industry, introducing her own brand named LolaVie. The moniker is derived from her personal nickname ‘Lola,’ which was bestowed upon her by close acquaintances during her initial days in California.
Putting in the effort: The actress who is 52 years old has shared that she has dedicated five years towards developing her new product line. The line has been launched with one product, a detangler that serves multiple purposes.
Aniston recently posed for a striking collection of black and white photographs to mark the launch of her brand. She opted for black and white packaging as it exudes timelessness and elegance. In an interview with People, Aniston revealed that she named her first car Lola when she moved to the state, which she humorously speculated may have been inspired by her love for Sarah Vaughan’s Whatever Lola Wants.
Looking back, LolaVie’s launch marks a nostalgic moment for Jennifer Aniston, as it comes 25 years after she popularized ‘The Rachel’ haircut on the hit TV show Friends. The choppy shoulder-length hairstyle became a global trend and earned Aniston the nickname Lola, which she eventually passed down to her latest brand. Interestingly, she named her car Lola on a whim, inspired by the song ‘Whatever Lola Wants’. Despite her hair becoming iconic, Aniston has admitted that she did not like ‘The Rachel’ and found it difficult to maintain and style at home.
Aniston made a decision to introduce her brand by featuring the Glossing Detangler, which costs $25. She picked this product because it is the one that she personally uses and finds most effective in her daily routine.
“I absolutely adore a high-quality detangler because my hair has endured a lot of wear and tear,” she remarked about the item.
Aniston is planning to expand her brand beyond haircare products. While she has other hair-focused formulas in development, she’s not going to stop there. She’s open to the possibility of expanding into other areas in the future.
The popular Hollywood actress has expressed her belief that there are no limits to what she can achieve, including potentially branching out into skincare. In the meantime, she is focusing on her debut haircare product, a $25 Glossing Detangler suitable for all hair types. This detangling spray is made up of 99% naturally-derived ingredients and offers a range of hair health benefits, such as priming with a vegan thermal shield, enhancing shine with lemon extract, smoothing with a superfruit complex and vegetable ceramides, and protecting against damage with chia seeds. The actress has been working on her beauty brand and its products for the past five years, after her interest in haircare was piqued when she co-founded Living Proof in 2012. She parted ways with the label after it was sold to Unilever. Although other products are in the works, she chose to launch the detangling spray first because it’s a versatile formula that fills a gap in her own daily routine. As someone who loves a good detangler due to the damage her hair has endured, she believes that the LolaVie version can replace multiple steps in a haircare routine.
The brand has recently announced that Jennifer Aniston, also known as Boss Lady, was fully immersed in the creation of their latest product line. Her involvement included overseeing all aspects of development from conception to marketing.
An important thing to note about LolaVie’s detangler and all upcoming products is that they are vegan, cruelty-free, and don’t contain silicones, parabens, sulfates, phthalates, gluten, or preservatives. Actress Jennifer Aniston, the creator of LolaVie, wanted the detangler to have multiple benefits, such as heat protection and shine, to save time. To ensure customer satisfaction, she had friends with different hair types test the formula and provide feedback. Aniston plans to maintain high standards for all LolaVie products, using natural ingredients whenever possible. While she is currently focused on haircare, she has ideas for potential future expansions.
Assisting aid: Aniston made sure to gather feedback from her friends, both males and females, before giving the go-ahead on the detangler product.
Spot on: According to her, she really loves the product’s formulation since it creates an effortless and efficient haircare routine for her.
Lights, camera… Jennifer Aniston has given fans a sneak peek of her new beauty brand with behind-the-scenes images from her shoot. The actress is excited about the possibilities and stated that she does not see any limits to what she can achieve. Sources reveal that Aniston has filed an application to trademark LolaVie for various beauty products such as face and body lotion, shower gel, candles, and hair care. While this is her first time creating her own beauty brand, Aniston has previously worked with several beauty companies as their spokesperson, including Living Proof and Aveeno. Currently, she also serves as an ambassador for Vital Proteins and was named Chief Creative Officer in 2020.